In 2015, the Federal Trade Commission released its new rules for Disclosure Compliance – https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
These rules are set in place to ensure that readers or viewers of web media (blogs, YouTube videos, etc.) know if the blogger/presenter is sponsored, endorsed, or partnered with a different company. In blog terms, the readers need to know if the blogger is making money by sharing a link or product.
In compliance with the FTC guidelines, please assume the following about links and posts on this site: Any/all of the links https://horsehelmetsafety.com/ are affiliate links, of which I receive a small compensation from sales of certain items.
What are affiliate links?
Purchases are made on external affiliate company websites: When a reader clicks on an affiliate link located on .com to purchase an item, the reader buys the item from the seller directly (not from horsehelmetsafety.com).
Amazon and/or other companies pay https://horsehelmetsafety.com/ a small commission or other compensation for promoting their website or products through their affiliate program.
Prices are the same for you if your purchase is through an affiliate link or a non-affiliate link. You will not pay more by clicking through to the link.
I use one main type of affiliate program:
1. Product affiliate links.
These affiliate links work the same way: if you click the link and buy the product, then the blogger gets a percentage of the sale or some other type of compensation. Things like e-book bundles, e-courses, and online packages are usually affiliate links, as well. Again, prices are not different if you use these affiliate links. You will not pay more by clicking through to the link. These links are not “pay per click”, unless otherwise denoted.
What about sponsored content?
I do not write sponsored posts. I want to bring you real, unbiased information. However, if a post is sponsored by a company and it is a paid sponsorship, I will disclose this clearly in the beginning of the post.
Updated July 20, 2025